When fans hear the iconic phrase “It’s time!”, they know that Bruce Buffer is in the arena. Known as the “Voice of the Octagon,” Buffer has been an integral part of the UFC (Ultimate Fighting Championship) since 1996. His unmistakable energy, charisma, and professionalism have elevated him into a global celebrity beyond combat sports.
As of 2025, Bruce Buffer is continuing his career at full throttle, not only announcing UFC fights but also diversifying into business, commercials, and live events. With plans to remain active for many years, Buffer has proven that passion and dedication can create a lasting legacy.
Early Life and Career Beginnings
Bruce Buffer was born on May 21, 1957, in Tulsa, Oklahoma, and grew up in Philadelphia and Los Angeles. Before his announcing career, Buffer was an avid martial artist, holding a black belt in Tang Soo Do and training in kickboxing. His deep knowledge of combat sports gave him an authentic connection to the UFC when he joined.
His career path wasn’t straightforward. In the 1980s and 1990s, Buffer worked in sales and business ventures before finding his true calling in sports entertainment. A key turning point came when he discovered his half-brother, Michael Buffer, was the world-famous boxing announcer behind the phrase “Let’s get ready to rumble!”. Inspired by Michael’s success, Bruce carved out his own unique niche in mixed martial arts.
Rise as the Voice of the UFC
In 1996, Bruce Buffer made his UFC debut as an announcer, and within a short time, his style became synonymous with the promotion. Unlike other announcers, Buffer injected flair, movement, and passion into his introductions.
- Signature Style: His energetic delivery, tailored fighter introductions, and powerful “It’s time!” catchphrase set him apart.
- Longevity: Buffer has been with the UFC for nearly three decades, becoming as recognizable as the fighters themselves.
- Global Recognition: From Las Vegas to Abu Dhabi, Buffer’s presence has helped elevate UFC events to spectacles watched by millions worldwide.
By 2025, Bruce Buffer isn’t just an announcer—he’s a global brand.
Bruce Buffer in 2025: Staying Active and Expanding
Despite being in his late 60s, Bruce Buffer shows no signs of slowing down. In 2025, he continues to embrace a variety of roles both inside and outside the Octagon.
UFC Commitment
Buffer has expressed his intention to remain active with the UFC for several more years. He has specifically stated his goal of being present at UFC 400 and hopes to continue announcing for another eight years. For long-time fans, his presence ensures continuity and tradition in a sport that has rapidly evolved.
Other Announcing Roles
Buffer’s talents aren’t confined to the UFC. In 2025, he is also announcing at major events like the Preakness Stakes, one of horse racing’s premier competitions. His ability to energize any crowd, regardless of the sport, makes him a sought-after announcer for global events.
Business and Education
Buffer has taken his experience in business and entertainment into the boardroom. In 2025, he is involved in a Sydney business masterclass, sharing insights about branding, entrepreneurship, and success. His career proves that building a recognizable personal brand can be as impactful as winning titles in the ring.
Media and Commercials
In addition to sports announcing, Buffer has appeared in national TV commercials, extending his reach to mainstream audiences. His commanding voice and personality have made him a natural fit for advertising campaigns, further cementing his status as a household name.
Net Worth and Earnings
By 2025, Bruce Buffer’s net worth is estimated to be in the tens of millions, largely from his UFC career, endorsements, business ventures, and appearances.
- UFC Salary: Reports suggest Buffer earns $50,000–$100,000 per UFC event, depending on the scale. With multiple events each year, this forms a significant portion of his income.
- Side Ventures: His work in commercials, guest appearances, and event hosting adds to his wealth.
- Poker and Business: Buffer is also an avid poker player and has competed in major tournaments, earning both prize money and sponsorships.
Personal Life and Interests
Bruce Buffer is more than just an announcer; he is also a martial artist, businessman, and entertainer. His passion for combat sports remains strong, and his martial arts background allows him to connect deeply with fighters.
Away from the spotlight, Buffer enjoys:
- Poker: He has played in the World Series of Poker and other major tournaments.
- Public Speaking: Motivating audiences at conferences and masterclasses.
- Entrepreneurship: Running businesses tied to entertainment, sports, and branding.
Bruce Buffer’s Legacy
Few announcers have become as iconic as the athletes themselves, but Bruce Buffer has achieved just that. His unique contributions include:
- Elevating UFC Events: His introductions are often as anticipated as the fights.
- Cultural Impact: “It’s time!” has become part of sports culture worldwide.
- Longevity: Nearly three decades with the UFC showcase unparalleled dedication.
- Brand Building: From sports to business, Buffer has turned his voice into a global brand.
By committing to staying active for another eight years, Buffer is ensuring that his legacy will continue well into the future.
Looking Ahead: Bruce Buffer’s Future Plans
With UFC 400 on the horizon, Buffer has clear goals:
- Remain the UFC’s voice: Fans can expect him to continue announcing headline events for years to come.
- Expand into new markets: Appearances at horse races, commercials, and international events show his willingness to diversify.
- Inspire the next generation: Through masterclasses and business ventures, Buffer is sharing his knowledge with aspiring entrepreneurs and sports professionals.
At nearly 70, his career is a testament to passion, perseverance, and adaptability.
Conclusion
As of 2025, Bruce Buffer remains one of the most recognizable figures in combat sports. From his electrifying UFC introductions to his ventures in commercials, business education, and global events, Buffer continues to build his legacy as the Voice of the Octagon and beyond.
